Operation
Finally Home Brand Identity
Operation Finally Home is a national nonprofit dedicated to providing mortgage-free homes, home modifications, and transitional housing to wounded, ill, and wounded veterans, first responders, and their surviving spouses.
For the organization’s rebrand, the goal was to create a more distinctive, own-able identity that reflects the significance of service, stability, and the emotional moment of finally having a place to call home.
Brand Identity
Why it works:
The double chevron gives a nod to rank/insignia, while the subtle chimney shape creates the roof of a home.
A bold san serif, with a rectangular shape language compliments the sub mark well.