Operation
Finally Home Brand Identity

Operation Finally Home is a national nonprofit dedicated to providing mortgage-free homes, home modifications, and transitional housing to wounded, ill, and wounded veterans, first responders, and their surviving spouses.

For the organization’s rebrand, the goal was to create a more distinctive, own-able identity that reflects the significance of service, stability, and the emotional moment of finally having a place to call home.

Brand Identity


Why it works:

The double chevron gives a nod to rank/insignia, while the subtle chimney shape creates the roof of a home.

A bold san serif, with a rectangular shape language compliments the sub mark well.


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