Ephemera Fest:
Music Festival
For my senior thesis project in undergrad, I created an entire music festival. Ephemera Fest is all about capturing those once-in-a-lifetime experiences. The ones that hit different in the moment and stay with you forever. The festival is built around the idea that music, like memory, is fleeting but powerful. You can’t hold onto a live performance, but you can feel it, live it, and carry it with you long after the last note fades.
Brand Identity
Why it works:
Rough, humanist, almost hand-cut looking typeface gives this mark
so much character and personality.
Custom dragonfly brand mark made out of the logotype itself, providing a unique yet cohesive brand system mark to build upon
