This direct mail concept transforms Taco Bell’s iconic Crunchwrap into an interactive experience. The outer packaging is a handcrafted paper box designed to mimic the look of a Crunchwrap, opening to reveal a fitted well, holding Taco Bell’s three classic sauces—Mild, Hot, and Fire. Designed for influencer marketing or giveaways, this playful packaging brings the Taco Bell experience straight to fans' doorsteps.
Taco Bell Sauce Promo Package Concept
About my process
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About my process •
To achieve authenticity, I recreated the signature sear pattern by referencing a photo of a real Crunchwrap, translating its texture into a printed design with the closure resembling a dollop of sour cream on top.
I designed the box template, applied custom graphics, and then hand-cut and assembled the entire package. Inside, a custom-cut well securely holds Taco Bell’s three classic sauces.