What started as a small promotional zine project inspired by Kacey Musgraves' Deeper Well tour quickly grew into more exploration in studying merch design.
The project includes two t-shirts (one Nashville specific event shirt) two tote bags, two hats, an event poster, collectible lyric zine, and concepts for beautifully crafted enamel pins.
This merch idea captures the spirit of the Deeper Well tour, offering fans a memorable way to celebrate their experience.
Kacey Musgraves Deeper Well Tour Merch
The Problem:
How can we create cohesive, memorable tour merchandise that feels both collectible and true
to Kacey’s aesthetic?
I designed a collection that blends practical pieces with nostalgic keepsakes to deepen fans’ emotional connection to the tour and that celebrate the warmth and authenticity of Kacey’s music.
The Solution:
Collectible Lyric Zine
(Use arrows on the sides or click + drag to see more)
Front/Back Cover
Spread 1
Spread 2
Spread 3
Apparel
Deeper Well Hat
Kacey Hat
Front of Nashville Event Tee
Back of Nashville Event Tee
Front of Anime Eyes Tee
Back of Anime Eyes Tee
Trinkets
Nashville Event Poster
Enamel Pins
Deeper Well Tote
Kacey Tote